Eugene Ford

Trade Mark Consultant

BCommerce (Marketing), LLB, GradDipIPLaw


Eugene Ford

Practice Areas

Eugene is a senior branding lawyer practicing in all aspects of brand identity management, brand leveraging, protection and enforcement. He also advises on similar aspects of other intellectual property assets, such as copyright and confidential information, as well as marketing law.


Eugene graduated with a Bachelor of Laws and a Bachelor of Commerce (Marketing) from The University of New South Wales, and is admitted to the Supreme Court of New South Wales and the High Court of Australia. He has a Graduate Diploma in Intellectual Property Law from The University of Melbourne, and is a member of The Intellectual Property Society of Australia and New Zealand (IPSANZ).

Eugene has previously practiced in the highly-ranked IP teams at both a large national law firm and at a highly-regarded specialist patent and trade mark attorney firm. During that time, he advised clients ranging from household names to start-ups across numerous sectors, including luxury goods, pharmaceutical, media, gaming, toys, FMCG, banking, biotech and many others.

He also spent a considerable part of his career setting up and managing the in-house trade mark function and portfolio of a FTSE-listed multinational corporation, working closely with and providing counsel to senior business executives on a wide range of commercial matters involving trade marks.

During the course of his career, he has developed strong relationships with a highly curated network of legal associates in key overseas jurisdictions. This ensures his clients receive the same high quality and cost-effective advice and service when seeking IP protection and advice overseas.

Throughout the years, Eugene has attended numerous global conferences such as INTA and MARQUES to meet with overseas associates and stay abreast of global developments in trade mark law and practice, particularly for China, North America, Europe and Latin America.